Best Seller
Pre-Workout
Pre-Ignition
Stimulant pre-workout formulated to promote focus and training output.
(128)
$54.00
Subscribe and save 15% — $45.90
X-MAN — IFBB Pro LegendBodybuilding Legend.
Bodybuilding Legend.
Coach. Entrepreneur.
Toney Freeman built one of the most recognizable frames in IFBB history. The X-Man brand turns that method into supplements, coaching, and training you can actually run.
- Years in Bodybuilding
- 30+
- Professional
- IFBB
- Fitness Community
- Global
- Years Beyond Competition
- 10+
The Legacy
Read Toney's story Forty years under the bar, still teaching
From a late start in competitive bodybuilding to the IFBB Pro stage, Toney earned the X-Man name with an unmistakable V-taper and a work ethic that never negotiated. Today he channels that same standard into coaching, product formulation, and education for lifters who plan to train for life.
The Ecosystem
Six ways to train with the X-Man
Supplements
Performance formulas designed to support strength, recovery, energy, and healthy aging.
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Peptides
Educational resources and carefully presented peptide-related products and services.
ExploreCoaching
Personalized fitness, physique, nutrition, and longevity coaching from Toney Freeman.
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Mobile App
Training programs, accountability, education, workouts, community, and direct access to Toney's methods.
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Apparel
Premium X-Man fitness apparel, lifestyle clothing, hats, and accessories.
ExploreCommunity
Events, bodybuilding education, exclusive content, and member experiences.
ExploreBest Sellers
Shop all supplementsWhat the community keeps reordering
Best Seller
Protein
Iso Protein
Whey isolate blend designed for daily protein targets and post-training recovery.
(128)
$62.00
Subscribe and save 15% — $52.70
BundleSave 16%
Bundles
Foundation Stack
Three-product stack covering training, recovery, and daily foundation.
(128)
$149.00$178.00
Subscribe and save 15% — $126.65
Best Seller
New Arrivals
Shop apparelFresh from the X-Man lab
New
Recovery
Deep Recovery
Post-training recovery support built for consecutive heavy sessions.
(128)
$58.00
Subscribe and save 15% — $49.30
New
Healthy Aging
Longevity Daily
Daily foundation formula for adults training past 40.
(128)
$52.00
Subscribe and save 15% — $44.20
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Hydration
Hydrate
Electrolyte formula designed for heavy sweat sessions and conditioning work.
(128)
$34.00
Subscribe and save 15% — $28.90
New
Only 4 leftThe X-Man App
Your training, tracked and coached
Programs, exercise demonstrations, progress tracking, nutrition resources, challenges, and exclusive content from Toney — all in one app with free and premium tiers.
Testimonials
Results people can repeat
“The programming is structured and the expectations are clear. I finally stopped guessing in the gym. Editable placeholder testimonial.”
Coaching Client
“Having the workouts, demos, and check-ins in one place changed how consistent I am week to week. Editable placeholder testimonial.”
App Member
“The attention to recovery and joint health is what separates this from typical bodybuilding advice. Editable placeholder testimonial.”
Fitness Professional
“I watched Toney compete for years. Seeing him still this strong and still teaching says everything. Editable placeholder testimonial.”
Longtime Supporter
The Journal
Read the journalTraining and longevity education
Toney's Stories
What 30 Years of Bodybuilding Taught Toney Freeman
Three decades under the bar, distilled into the lessons that still apply today.
7 min
Longevity
How to Maintain Muscle After 40
Muscle retention becomes a training and recovery problem, not just an effort problem.
6 min
Training
Training for Strength and Longevity
How to get stronger on a timeline measured in decades instead of weeks.
8 min
Inner Circle
Join the X-Man community
Training insights, product releases, and event announcements. No spam, unsubscribe anytime.